Three ways to grow your studio

No. Most of my clients are San Diego studios, which is where the work started, but all of it is remote and local search doesn't behave differently in Sarasota than it does in North Park. The genuinely local part is knowing the ground: which neighborhoods people actually search by, who you're really up against, what a treatment goes for in your market. So for a city I don't know, learning it is the first thing I do, not something I skip.

You're who I built this for. A new esthetician with one room is the person most likely to be told to wait until she's bigger, or to be signed onto a monthly retainer that eats the profit before there's any. Neither is good advice. You need the fundamentals done properly once, and then to be left alone to run your business. That's exactly what I sell.

Two to four weeks for most builds, and the biggest variable is how fast photos and copy come back to me. The mockup is usually ready about a week after I have everything, and the SEO Tune-Up is about a week start to finish. I only take a couple of projects at a time, so you're never waiting behind a queue.

Completely. Your account, your domain, your content. There's no retainer, no license, and nothing stops working if we part ways. If you ever want to move on, or hand it to somebody else, everything is already in your name and the care guide says where all of it lives. You shouldn't have to ask permission to leave.

You get a walkthrough, a completion report and two written guides. The care guide covers running and editing the site yourself, so you don't always need me for changes (though I'm always happy to help). The design guide is your palette and type, with hex codes and where each color belongs, so your Instagram, printed menus and signage can match the site without anyone guessing. You also get a week after launch to send me anything you'd like tweaked, at no charge, and then a performance report from me each month showing what people searched and where you turned up.

It's included, and nothing auto-renews. I pull your Google Search Console data at the start of each month and write up what actually happened: the searches you appeared for, where you ranked, what moved, and what I'm watching next. I built the tooling once and it runs across every client, so it costs me very little to keep sending. There's no retainer and no card on file, and you aren't signing up for anything to receive it. If a report turns up something small worth fixing, I'll say what it would cost before I touch it, and you can always say no.

Yes. Squarespace accepts most booking widgets, and where a system doesn't offer one I can embed or link it directly instead. The Rejuv Room's site runs Boulevard as a slide-in overlay, for example, so booking never bounces anyone to another page. The goal is always fewer taps between landing on your site and having an appointment booked.

Squarespace is what most of my clients are on and what I know best, and it's the right call if you want to edit the site yourself afterwards. If you'd rather have the fastest site possible and you don't plan to touch it, I can build it custom and host it on Cloudflare instead, which is how this site is built. The trade is that edits go through me, and I charge for the time they take. Either way it's in your name, and you can hand it to somebody else whenever you like.

Technical fixes register within days. Real ranking movement usually takes six to twelve weeks, and local competition affects that. Anyone promising page one in two weeks is either guessing or lying. You'll have your own Search Console login from day one, so you can watch it happen yourself rather than take my word for it.

Because it's me, and the price only has to cover the work. There's no office, no account manager, no sales team, and no monthly retainer quietly funding all of that. I also built the reporting and audit tooling once and it runs across every client at the same time, so the parts that usually get billed by the hour cost me very little to repeat. That's what lets me do this properly at a price a one-room studio can say yes to.