The Full Bloom + Custom Add-ons
Daoist Aesthetics
Holistic Aesthetics & Integrative Medicine · San Diego, CA
Traditional Chinese medicine and modern aesthetics, positioned so neither one gets lost.
- Daily impressions
- +223%
- Daily clicks
- +168%
- Impressions in four months
- 1,218
Pre-delivery window vs July 2026
Compared per day, not per month
77 clicks, from a standing start
This page is styled in Daoist Aesthetics's own colours and type
Visit daoistaesthetics.com ↗The build
Built mobile-first, because that's where your clients are
Captured from the live site at daoistaesthetics.com
The positioning problem
Dr. Mozelle Armijo, DACM, L.Ac. needed a complete web presence built from the ground up. The challenge was never design, it was positioning. Her practice sits at the intersection of traditional Chinese medicine and modern aesthetics, and most visitors arrive knowing how to search for one or the other, not both.
The work
Five pages, written and built to hold both halves of the practice without diluting either. Fourteen custom HTML/CSS/JS embeds carry the interactive pieces a template couldn’t: a tabbed treatments menu, a memberships and packages comparison, and a full MDPen page built as a single self-contained block.
Twenty-six FAQ answers, written to match how people actually phrase these questions rather than how a clinic would phrase them.
SEO infrastructure
Four separate schema implementations so search engines read the practice, the practitioner, the individual services and the FAQs as distinct entities. Site-wide markup covers WebSite, Organization, LocalBusiness and HealthAndBeautyBusiness; per-page injection carries a graph of Service nodes on the treatments and MDPen pages, and the FAQPage on home.
The results
Search Console data on this property starts 6 March 2026, so the “before” is a 26-day window rather than a full month. Compared per day, which is the only honest way to read it:
- Daily impressions up 223%
- Daily clicks up 168%
In raw monthly terms that’s 95 impressions and 5 clicks before, against 366 impressions and 16 clicks in July 2026. Four months post-delivery total 1,218 impressions and 77 clicks from a standing start.
| Window | Days | Impressions | Clicks |
|---|---|---|---|
| Mar 6 to 31 2026, before | 26 | 95 | 5 |
| Apr 2026 | 30 | 228 | 20 |
| May 2026 | 31 | 272 | 26 |
| Jun 2026 | 30 | 352 | 15 |
| Jul 2026 | 31 | 366 | 16 |
Average position isn’t a meaningful number on this site yet, in either direction. It moved because the site went from surfacing for a handful of branded searches to surfacing for many more, and at this volume the denominator is too small for the average to mean anything.
The Full Bloom + Custom Add-ons · Delivered April 2026
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